Instagram recently introduced a major change to its live streaming feature, impacting small creators, business owners, and everyday users. If you use Instagram Live to connect with your audience, this article is for you. We’ll explain Instagram’s new live streaming rules in simple language, covering what’s changed, why it happened, its effects, and solutions to adapt.
What Is Instagram’s New Live Streaming Rules and When Did They Start?
Instagram now requires accounts to have at least 1,000 followers and be set to public to use live streaming. This means if you have fewer than 1,000 followers or your account is private, you can no longer go live. This rule took effect on August 1, 2025.
Previously, anyone could go live on Instagram, regardless of their follower count or account privacy settings. Now, this feature is restricted to accounts meeting these criteria. If you try to start a live stream without meeting these requirements, you’ll see a message saying, “You need at least 1,000 followers to use live streaming.”
Who Is Affected by This Rule?
This new rule applies to any Instagram user with:
- Fewer than 1,000 followers.
- A private account.
Whether you’re a creator sharing makeup tutorials, a small business promoting products, or someone chatting with friends, you’ll need 1,000 followers to go live.
What About Old Live Videos?
It’s unclear whether previously recorded live videos will remain accessible. Some reports suggest they might still be available, but to create new live streams, you’ll need to meet the 1,000-follower threshold. For confirmation, check the Instagram Help Center.
Why Did Instagram Make This Change?
Instagram hasn’t officially stated the reasons, but several factors likely drove this decision:
- Improving Content Quality: Instagram wants live streams to be engaging and valuable. Accounts with 1,000+ followers tend to attract larger audiences, leading to better-quality streams.
- Boosting Platform Engagement: This rule encourages users to grow their follower base, which increases activity on Instagram as people spend more time building their audience.
- Reducing Costs: Running live streaming requires significant server resources and expenses. Limiting access to fewer users helps Instagram save on operational costs.
This move aligns with platforms like TikTok, which also requires 1,000 followers for live streaming, while YouTube only asks for 50 subscribers.
Challenges for Small Creators
If you have fewer than 1,000 followers, this rule creates several hurdles:
- No Access to Live Streaming: Live streaming was a great way for small creators to connect directly with their audience through Q&A sessions, tutorials, or casual chats. Now, you’ll need to hit 1,000 followers first, which can take time.
- Harder to Attract New Followers: Live streams were an effective tool for drawing new followers. Without them, you’ll rely on Reels, posts, or Stories to grow your audience.
- Content Strategy Shift: If you depended on live streaming for engagement, you’ll need to rethink your approach and focus on other formats.
5 Easy and Effective Ways to Grow Your Instagram Followers
Reaching 1,000 followers may seem tough, but with the right strategies, it’s achievable. Here are five tips to boost your Instagram audience:
- Post Regular, Engaging Content: Share 3-4 posts weekly or daily Stories. Create content that resonates with your audience, like travel tips, behind-the-scenes glimpses, or relatable stories. For example, if you’re a food blogger, post quick recipe videos.
- Use Relevant Hashtags: Add 5-10 relevant hashtags to each post. For instance, if you share fitness content, use #FitnessMotivation, #WorkoutTips, or #HealthyLiving. Avoid overusing unrelated hashtags, as this can hurt your reach.
- Collaborate with Other Creators: Partner with creators who have a larger following. Co-create a Reel or get featured in their Stories to tap into their audience.
- Engage with Your Followers: Respond to comments and messages. Use Stories features like polls, quizzes, or question stickers to encourage interaction. The more you connect, the more loyal your audience becomes.
- Promote on Other Platforms: Share your Instagram posts on TikTok, YouTube, or WhatsApp groups. Tell friends and family about your account to spread the word.
Pro Tip: Focus on Instagram Reels. Short, fun videos with trending audio have a higher chance of going viral, boosting your follower count.
Impact on Business Accounts
Small businesses, such as online stores or service providers, face challenges with this rule:
- No Live Sales: If you used live streaming to showcase products or announce deals, you’ll need 1,000 followers to continue.
- Weaker Customer Connection: Live streams allowed direct interaction with customers, answering their questions in real-time. Now, you’ll rely on Stories, Reels, or direct messages.
- Marketing Strategy Adjustments: Businesses must pivot to pre-recorded videos or explore other platforms for live streaming.
Tip: Consider using Instagram Ads with a small budget to reach a wider audience and grow your follower base faster.
Alternative Live Streaming Platforms
If you can’t go live on Instagram, try these platforms:
- YouTube Live
- Requirement: 50 subscribers.
- Pros: Huge audience reach and monetization options for your live videos.
- Cons: High competition and a slightly complex setup for live streams.
- Facebook Live
- Requirement: Account must be 60 days old.
- Pros: Large user base, including friends and family, makes it easy to start.
- Cons: Facebook’s algorithm may limit your reach.
- Twitch
- Requirement: No specific threshold.
- Pros: Great for gaming, music, or interactive chats with an engaged audience.
- Cons: Primarily gaming-focused, so other content may attract fewer viewers.
Tip: Choose a platform based on your content and audience. Twitch or Facebook Live works for casual, fun content, while YouTube Live suits longer, professional streams.
Read Official TechCrunch about Live Rules on it.
Best Tips for a Successful Instagram Live
If you have 1,000 followers, make your live streams stand out with these tips:
- Plan Your Content: Decide what you’ll talk about in advance. For example, if you’re doing a cooking stream, have all ingredients and steps ready.
- Check Technical Setup: Ensure good lighting, clear audio, and a stable internet connection. Use a tripod to keep your phone steady.
- Engage Your Audience: Read and respond to comments during the stream. Use polls or question stickers to involve viewers.
- Promote Your Live: Announce your live stream in advance via Stories or posts to attract more viewers.
- Follow Trends: Use trending topics or audio to make your live stream more discoverable.
Will my old live videos still be visible?
Likely yes, but check the Instagram Help Center for confirmation.
Can I get an exemption from this rule?
No exemptions have been announced. This rule applies to all users.
Can private accounts go live?
No, only public accounts with 1,000+ followers can use live streaming.
ALSO READ- Instagram Reels Auto Scroll Feature: How It’s About to Change the Way You Watch Reels
Conclusion: The Road Ahead for Small Creators
Instagram’s new live streaming rules may feel like a setback for small creators, but it’s also an opportunity to grow. Reaching 1,000 followers takes effort, but with the right strategies, you can get there.
What to Do Next?
- Post Consistently: Use Reels, Stories, and posts to build your audience.
- Connect with Followers: Respond to comments and engage actively.
- Be Patient: Growing a following takes time, but persistence pays off.
If you can’t go live on Instagram, explore platforms like YouTube, Facebook, or Twitch. This change isn’t a roadblock—it’s a chance to shine brighter. Keep creating, and you’ll soon be rocking Instagram Live!
Are you working on growing your Instagram followers? Share your strategies in the comments below and let us know which tips you’ll try!
