Amazon has launched its AI-powered shopping assistant, Amazon Rufus, on desktop in India, making your shopping smarter and easier. This update comes as Amazon gears up for Prime Day 2025, scheduled from July 8 to July 11, when massive discounts and offers flood the platform. Choosing the right deal can be challenging, and Rufus can help you shop wisely during this period.
What is Amazon Rufus?
Rufus is Amazon’s AI-powered shopping assistant designed to help you find the best products easily, just like a friend guiding you during shopping.
If you often wonder, “Which phone should I buy?”, “Is this jacket good for rain?”, or “What are the best headphones under my budget?”, Rufus can instantly provide clear, comparison-based answers.
Initially, Rufus was available only on the Amazon app, but now you can use it on your computer or laptop as well.
How does Amazon Rufus work?
- It scans and understands data from millions of products listed on Amazon.
- It suggests products based on your budget and needs.
- Helps compare products for clear decision-making.
- Available on both mobile and desktop, allowing you to shop anytime, anywhere.
Example:
If you want to buy a TV during Prime Day, you can ask Rufus:
“Which is the best 55-inch 4K TV under ₹40,000?”
Rufus will instantly provide you with options, including features, prices, delivery time, and ratings to help you decide confidently.
Amazon Rufus in India
Amazon first launched Rufus on its mobile app in India in August 2024, and since then, over 10 million Indian customers have used it. With the desktop launch, customers who prefer a bigger screen for shopping can now comfortably use Rufus for smarter buying decisions.
Apart from India, Rufus is available in the US, UK, and some European countries.
Why will Amazon Rufus be helpful during Prime Day 2025?
Amazon Prime Day brings thousands of deals in electronics, fashion, home essentials, and more, making it hard to pick the right deal.
Rufus helps by:
- Instantly answering your shopping-related questions
- Finding the best deals under your budget
- Comparing features and ratings for smarter choices
- Saving your time and mental effort during shopping
How to use Amazon Rufus during Prime Day 2025?
- Open Amazon’s website or app.
- Click on the Rufus icon or option visible on the screen.
- Type your question, such as:
- “Which is the best laptop deal during Prime Day?”
- “Best earbuds under ₹3,000?”
- “Is this phone waterproof?”
- Rufus will instantly provide detailed answers and guide you towards the best product.
Benefits of using Amazon Rufus
- Saves time: No need to read endless reviews manually.
- Gives accurate suggestions: Based on your needs and budget.
- Easy comparison: Compares features, ratings, and prices instantly.
- Available anytime: Use it on your phone or computer.
- Boosts confidence in shopping: Helps you make informed purchase decisions.
Know about Amazon’s AI shopping assistant Rufus from Official Site
The Future of Amazon Rufus
Amazon plans to continue improving Rufus with new AI-powered features in the future, making it even smarter and enhancing your online shopping experience.
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Conclusion
The arrival of Rufus on desktop in India is great news for online shoppers. During Prime Day 2025, when deals will be overwhelming, Rufus will help you pick the best product without confusion.
Whether you want to buy a smartphone, clothes, or home essentials, try Rufus this Prime Day 2025 and experience how it makes your shopping smarter and easier.
Is Amazon Rufus free to use?
Yes, Rufus is completely free for Amazon customers.
Does Amazon Rufus answer in Hindi?
Currently, Rufus primarily supports English, but Amazon may add regional language support in the future.
Is it only for Prime members?
No, Rufus is available for all Amazon customers. However, Prime members may get additional delivery and deal benefits.
Share This Post
If you found this information useful, share it with your friends and family so they can also shop smartly this Prime Day 2025. Want to shop smartly on Amazon? Try Rufus this Prime Day and experience hassle-free, guided shopping for all your needs!
